Opened in May 2021 as the fifth British property from Iconic Luxury Hotels (the group behind Cliveden House, Chewton Glen and The Lygon Arms), The Mayfair Townhouse occupies a discreet stretch of Half Moon Street — a collection of 15 interconnected Georgian townhouses between Piccadilly and Curzon Street. With 172 rooms and seven suites, a jewel-box lobby and the theatrical Dandy Bar at its heart, it has quickly become one of the most personality-driven five-star hotels in Mayfair.
Location and neighbourhood
Half Moon Street runs quietly between Piccadilly and Curzon Street — a Regency-era address once home to Byron, Boswell and the fictional Bertie Wooster. From the front door you are a two-minute walk from Green Park and Green Park Tube (Piccadilly, Jubilee, Victoria lines), and inside 10 minutes you can be at:
- The Ritz, Fortnum & Mason and Piccadilly: 3-minute walk.
- Berkeley Square & Bond Street: 8-minute walk.
- Buckingham Palace: 10-minute walk through Green Park.
- Hyde Park Corner, Knightsbridge, Harrods: 15 minutes on foot.
- Heathrow (LHR): ~45 minutes by chauffeur; ~35 minutes via Heathrow Express to Paddington + short transfer.
- Eurostar (St Pancras): ~15 minutes by taxi.
Rooms and suites
The 172 keys are arranged across categories that reflect the townhouse origins — no two rooms feel identical, and ceiling heights, window shapes and layouts vary as you move between the original buildings. Standard categories run from Cosy and Classic up through Deluxe Garden Room, Executive Room and Interconnecting Rooms for families or friends travelling together.
The seven signature suites are where the hotel really shows off: the Garden Suite with its own private conservatory and terrace, the Green Park Suite overlooking the park, the top-floor Skylight Suite under a glass roof, the Loft Suite, the Fifth Floor Suite and two Junior Suites. Each blends Georgian bones with bold contemporary layering — hand- painted wallpapers, brass, cane, marble and commissioned art.
The Dandy Bar and dining
The Dandy Bar is the social heart of the hotel — a jewel-box of sage-green panelling, coral-lit bookshelves, portrait art and brass detailing. It works as a morning coffee stop, an afternoon-tea room and, from early evening, one of the best-dressed cocktail bars in Mayfair. The menu leans into the dandy theme: classic cocktails, British small plates and a well-edited wine list.
For anything beyond the bar menu the hotel leans on its Mayfair location: the concierge can secure same-day tables at Scott's, Sexy Fish, Novikov, Hide, The Ritz and other blue-chip Mayfair restaurants, most of which are a short walk away.
Facilities
- 24-hour concierge and reception.
- Compact gym with cardio and free weights.
- In-room dining and a private-hire snug for small events.
- Complimentary Wi-Fi throughout.
- Multilingual staff and dedicated guest-relations team.
- No spa on site — the concierge arranges access to nearby Mayfair spas.
Who the hotel suits best
- Design-led leisure travellers who want personality over corporate polish and prefer a boutique five-star to a big-brand palace hotel.
- Couples and honeymooners after a romantic, walkable Mayfair base with atmospheric rooms.
- Repeat London visitors who have already done The Ritz, Claridge's and The Connaught and want something fresher.
- Travel agents and DMCs booking clients who value character, intimate scale and Iconic Luxury Hotels service standards.
Honest advice before you book
- Entry-level Cosy rooms live up to their name — compact by five-star standards. If space matters, jump to Deluxe or a Junior Suite.
- There is no spa, no swimming pool and no destination restaurant on site. This is a boutique townhouse, not a resort — the whole of Mayfair is your amenity.
- Half Moon Street itself is quiet, but a handful of rooms face Piccadilly — request a rear-facing room if you are a light sleeper.
- The Dandy Bar gets busy Thursday to Saturday evenings; book ahead if you want a table.
- Rates move sharply around London Fashion Week, Wimbledon fortnight and the pre-Christmas period — lock in early.
Preferential rates and value-adds via Britatlas DMC
As a UK destination management company, Britatlas holds B2B contracts with The Mayfair Townhouse and other Iconic Luxury Hotels properties. For travel agents, corporate accounts and private clients we can typically arrange:
- Preferential nightly rates over public and OTA pricing.
- Complimentary upgrades subject to availability.
- Daily breakfast credit or full English breakfast for two.
- Early check-in and late check-out where possible.
- Mercedes chauffeur transfers from Heathrow, Gatwick, London City or St Pancras.
- Concierge add-ons: private London tours, West End theatre tickets, restaurant reservations, personal shopping in Bond Street and Harrods.
Send us your dates, room type and traveller profile below. We will respond within one business day with a tailored proposal and contracted rates for The Mayfair Townhouse.